If you’re trying to stay active without draining your wallet, timing your sportswear purchases can make a big difference. At Frugal Miles, we’re all about helping you get the gear you need — for less. So, when is the best time of year to buy sportswear?
Here’s what you need to know 👇
🗓️ 1. End of Season Sales
Brands and stores clear out last season’s stock to make room for new arrivals.
- Best times:
- Late February / early March – winter gear clearance
- August / early September – summer activewear markdowns
💡 Tip: These sales often go up to 50–70% off.
🛍️ 2. Black Friday & Cyber Monday (November)
This is one of the biggest shopping weekends of the year — and sportswear brands go all in.
- Brands like Nike, Adidas, Reebok, and Lululemon usually offer big discounts
- Perfect time to snag pricier items like running shoes, fitness trackers, or jackets.
💸 3. New Year Fitness Rush (January)
Retailers know everyone sets fitness goals in January, so they offer discounts on gym gear and activewear.
- Look for sales on leggings, sports bras, and running shoes
- Some brands offer “New Year, New You” bundles or codes
💡 Caution: Not always the cheapest — just heavily marketed. Compare prices!
📦 4. Mid-Year Clearance (June–July)
This is a quiet but smart time to shop. Retailers want to move inventory before fall lines drop.
- Especially good for spring collections, outdoor gear, and training apparel
- Lesser competition from other shoppers = better stock and sizes
🎯 5. Holiday Sales (Bank Holiday)
These minor holidays often come with promo codes and sitewide discounts.
- Keep an eye out for “long weekend” deals
- Usually 20–30% off, sometimes more with code stacking
🔁 Bonus Tip: Off-Peak Shopping
Shop right after big holidays or promotions when stores discount unsold stock.
- Example: The week after Black Friday = surprise markdowns
- Also applies after back-to-school or marathon season
👟 Final Thoughts
The key to saving on sportswear? Be patient, know your sales cycles, and plan ahead.
At Frugal Miles, we track seasonal promos, brand discounts, and hidden deals so you don’t have to. Check our home page regularly for fresh promo codes and featured offers from top fitness and outdoor brands.
💬 Got your own tip?
Drop us a message or share your favorite time to score gear — and we’ll include it in a future post!